Services

The specific work of moving a trade business up the map pack.

Four service lines. Each one is a defined set of tasks on a published schedule, so you always know what you're paying for.

GBP Optimization & Management

Your profile is the storefront Google shows before anyone reaches your website.

Why it matters: Primary category is the biggest single lever you control. Most contractors set it once at signup and never revisit it.
What you get: You show up for the searches your best jobs come from, in the areas you want to drive to.

Primary and secondary category audit. The wrong primary category shuts a profile out of a large share of its searches.
Service-area definition by ZIP and municipality, sized to what Google will honor.
Full services list built from your real job types, with a written description per service.
Photo cadence: 8–12 job photos per month, uploaded on a schedule.
Weekly Google Posts: offers, seasonal maintenance, emergency availability.
Q&A seeding and monitoring, hours and holiday hours, attributes, booking links.
Spam reporting on competitors using fake addresses or keyword-stuffed names.

Google cross-checks your business details against dozens of directories and data aggregators.

Why it matters: One stale phone number across twenty listings sends real customers to a line you no longer answer, and gives Google a reason to trust your competitor's data over yours.
What you get: Consistent details everywhere Google looks, and no lost calls from stale listings.

Full audit of existing listings across core directories, trade directories, and data aggregators.
Correction of mismatched name, address, phone, and hours, including old suite numbers and tracking numbers.
Duplicate listing suppression and merge requests.
New listings on the trade directories with real weight for HVAC, plumbing, roofing, and electrical.
Quarterly re-scan, because directories drift.

Review count, rating, recency, and response rate all feed the local pack.

Why it matters: A competitor with 240 reviews and a reply on every one is hard to outrank with 38 reviews and silence. Recency and velocity matter alongside the total.
What you get: A steady flow of recent reviews, every one answered within 24 hours.

Review request flow built into your job-close process, with SMS and email templates.
Direct review link and QR cards for techs to hand over at the truck.
Response drafting for every review within 24 hours, in your voice.
Escalation path for 1- and 2-star reviews before a public reply goes out.
Monthly review velocity and rating trend reporting.

Rankings change by the block. A single city-wide number hides most of what's happening.

Why it matters: Without grid data you have no way to tell whether you slipped in Shadyside or lost the whole city, or whether last month's work paid off.
What you get: You know where you stand, neighborhood by neighborhood, week by week.

The audit tells us. We scan your rankings and listings first, then recommend only the work likely to move your number.